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Glossary:Attendance ProgramPromotion designed to reduce employee absenteeism and increase productivity. AwardSomething awarded or granted, as for merit. BehaviorThe actions or reactions of persons under specific circumstances. BudgetThe amount of money specified for awards that will be given to participants in incentive programs. Consumer IncentivesMotivational products targeted to consumers. ContestA competition based on skill in which prizes are offered. Continuity ProgramA program designed to offer an incentive to an individual that encourages her or him to return to do additional business. Types of continuity programs include frequent flyer mileage, trading stamps, etc. Dealer IncentivePremium or other reward given by manufacturer to retailers or distributors in return for a specified bulk purchase. Dealer Loader/Display EnhancerMerchandise designed to motivate dealers and distributors to purchase larger quantities of product than they traditionally buy. Usually includes a point-of-purchase display. Employee IncentiveMotivational product targeted to an employee. GoalA purpose toward which an endeavor is directed; an objective. In-pack, on-pack, near-pack offersMerchandise that is offered free with other merchandise. Usually found in supermarkets. IncentiveObjects or events that are valued, which incite to action or effort. Incentive MotivationThe characteristics of the goals one works to obtain will influence his/her behavior. Incentive ProgramA planned activity designed to motivate an individual to achieve predetermined organizational objectives. InfluenceTo have an effect upon. MotivationAn incitement to action. Point-of-PurchaseMarketing term for where product is displayed in a store. Points ProgramCollect and redeem points for merchandise. PremiumMerchandise offered free, generally to induce an individual to buy a product. RewardTo recompense. Safety ProgramPromotion designed to motivate employees to work safely, or drive safely, in their work environment. Sales Incentive ProgramPromotion designed to motivate salespeople to sell a specific product during a promotion period, or achieve a certain percentage of sales increase in a time frame. Self-LiquidatingThe money expended for the product equals the amount of money received for the product. Service Award ProgramPromotion designed to reward employees for length of service to the company. Specialty ContainerMerchandise that can be reused, like a basket or cup. SweepstakesA promotion which awards prizes to winners who are determined by chance. The Incentive FederationAn alliance of incentive product manufacturers, industry suppliers, and associations. Trading StampsCollect and redeem stamps for merchandise. Value-AddedMerchandise that includes something of value designed to encourage an individual to choose one product over another. |
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