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The Incentive Marketing Association
Your Incentive Source

Glossary:

Attendance Program
Promotion designed to reduce employee absenteeism and increase productivity.

Award
Something awarded or granted, as for merit.

Behavior
The actions or reactions of persons under specific circumstances.

Budget
The amount of money specified for awards that will be given to participants in incentive programs.

Consumer Incentives
Motivational products targeted to consumers.

Contest
A competition based on skill in which prizes are offered.

Continuity Program
A program designed to offer an incentive to an individual that encourages her or him to return to do additional business. Types of continuity programs include frequent flyer mileage, trading stamps, etc.

Dealer Incentive
Premium or other reward given by manufacturer to retailers or distributors in return for a specified bulk purchase.

Dealer Loader/Display Enhancer
Merchandise designed to motivate dealers and distributors to purchase larger quantities of product than they traditionally buy. Usually includes a point-of-purchase display.

Employee Incentive
Motivational product targeted to an employee.

Goal
A purpose toward which an endeavor is directed; an objective.

In-pack, on-pack, near-pack offers
Merchandise that is offered free with other merchandise. Usually found in supermarkets.

Incentive
Objects or events that are valued, which incite to action or effort.

Incentive Motivation
The characteristics of the goals one works to obtain will influence his/her behavior.

Incentive Program
A planned activity designed to motivate an individual to achieve predetermined organizational objectives.

Influence
To have an effect upon.

Motivation
An incitement to action.

Point-of-Purchase
Marketing term for where product is displayed in a store.

Points Program
Collect and redeem points for merchandise.

Premium
Merchandise offered free, generally to induce an individual to buy a product.

Reward
To recompense.

Safety Program
Promotion designed to motivate employees to work safely, or drive safely, in their work environment.

Sales Incentive Program
Promotion designed to motivate salespeople to sell a specific product during a promotion period, or achieve a certain percentage of sales increase in a time frame.

Self-Liquidating
The money expended for the product equals the amount of money received for the product.

Service Award Program
Promotion designed to reward employees for length of service to the company.

Specialty Container
Merchandise that can be reused, like a basket or cup.

Sweepstakes
A promotion which awards prizes to winners who are determined by chance.

The Incentive Federation
An alliance of incentive product manufacturers, industry suppliers, and associations.

Trading Stamps
Collect and redeem stamps for merchandise.

Value-Added
Merchandise that includes something of value designed to encourage an individual to choose one product over another.