Who are we?

For many years, suppliers & service providers in the Canadian incentive & performance improvement marketplace have lacked the benefits of a unified voice that is solely focused on the needs of the industry as a whole. NOW THEY DO!

IMA-Canada Council is a newly formed Strategic Industry Group under the umbrella of the US based Incentive Marketing Association (IMA) – the leading voice of the North American Incentive Industry.

What we do?

IMA-CC’s primary goals are to build awareness within the corporate community on how to effectively use incentive programs to motivate employees and customer groups, with the ultimate goal of improving corporate performance.

Why? Because the Canadian Incentive Industry dramatically trails the US. Canada represents less than 2% of the $27-billion North American market. The good news is we have lots of room to grow – that means more revenue opportunities for IMA Canada-Council members who share our vision that by building our industry the future of our business will be that much brighter!

Joining the IMA Canada-Council offers you the opportunity to network with incentive industry leaders and stakeholders dedicated to building and enhancing Canada’s incentive & performance improvement market.